New Marketing Strategies: Evolving Flexible Processes To Fit Market Circumstance
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Type
Book
Authors
ISBN 10
0761962026
ISBN 13
9780761962021
Category
Unknown
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Publication Year
1999
Publisher
Pages
208
Description
Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing. New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author explores these fully, whilst showing how they may be effectively combined to create useful, mixed strategic models. This is an essential text for advanced students of strategic marketing. On-line support materials can - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 294 | 1 | Yes |