Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Type
Book
Authors
ISBN 10
0138519404
ISBN 13
9780138519407
Category
Unknown
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Publication Year
1990
Publisher
Pages
800
Description
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan. - from Amzon
Number of Copies
1
