Managing New Products: The Power of Innovation
Type
Book
Authors
ISBN 10
0135446694
ISBN 13
9780135446690
Category
Unknown
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Publication Year
1992
Publisher
Pages
336
Description
This work focuses on effective practices that the author has used with companies to increase new product success. This second edition has been updated to include information on how to manage new products through economic cycles and on the power of new products to increase shareholder wealth. - from Amzon
Number of Copies
1
