New Products Management (McGraw-Hill/Irwin Series in Marketing)

Type

Book

Authors

C. Merle Crawford

C. Anthony Di Benedetto

ISBN 10

0072961449

ISBN 13

9780072961447

Tags

Management, Product Management, Reference & Test Preparation, Marketing

Description

New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project. - from Amzon

Number of Copies