Marketing Decisions for New and Mature Products (2nd Edition)

Type

Book

Authors

Robert Hisrich

ISBN 10

0675206472

ISBN 13

9780675206471

Tags

Retailing, Management & Leadership, Product Management, Reference & Test Preparation

Description

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product. - from Amzon

Number of Copies