Global Marketing Management: Cases and Readings, 2nd Edition
Type
Book
Authors
ISBN 10
0201542803
ISBN 13
9780201542806
Category
Unknown
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Publication Year
1991
Publisher
Pages
751
Description
This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this edition include: new cases covering corporate social responsibility in an international context and in a hyper inflation economy; cases and readings on marketing products in Eastern Europe; and coverage of special issues in global marketing such as marketing in the Third World. This work is intended for students taking an advanced course/MBA in International and Multinational Marketing. - from Amzon
Number of Copies
1