One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior
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Type
Book
Authors
ISBN 10
0324301294
ISBN 13
9780324301298
Category
Unknown
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Publication Year
2005
Publisher
Pages
240
Description
Are you getting the most from your customers? Discover how one book could teach you how to optimize your customer relationships. In fact, it goes significantly beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value. Specifically, what information should a marketer gather from and about customers, and how to manage it, how to share it, how to apply it, customer by customer and situation by situation? - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 554 | 1 | Yes |