Marketing Research
Type
Book
Authors
ISBN 10
047123057X
ISBN 13
9780471230571
Category
Unknown
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Publication Year
2003
Publisher
Pages
800
Description
This book contains relevant and recent examples and citations; in-depth coverage of e-commerce and database marketing; cases and problems cover a wide range of products and organizations; and takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies. - from Amzon
Number of Copies
3
