Marketing Research
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Type
Book
Authors
ISBN 10
0471552542
ISBN 13
9780471552543
Category
Unknown
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Publication Year
1995
Publisher
Pages
800
Description
Leading researchers and instructors present an excellent exposition of technical innovations and related advancements which contribute to the dynamic and ever-changing nature of this field. Highlights the differences between domestic and international research, offering solutions to handle problems unique to multi-country investigations. Features a comprehensive section on marketing research applications including both traditional and current developments such as brand equity, customer satisfaction and TQM. Stimulating and challenging end-of-chapter questions plus scores of problems and case studies induce students' creative thinking. - from Amzon
Number of Copies
6
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 584 | 1 | Yes | |||
Main | 647 | 2 | Yes | |||
Main | 648 | 3 | Yes | |||
Main | 650 | 4 | Yes | |||
Main | 651 | 5 | Yes | |||
Main | 652 | 6 | Yes |