Databased Marketing

Type

Book

Authors

Herman Holtz

ISBN 10

0471551872

ISBN 13

9780471551874

Tags

Management & Leadership, Marketing, Software

Description

Utilizing nontechnical language, the author thoroughly explains how to use database technology as a direct marketing weapon to help you get to know who your customers are--what they want; why they buy what you sell--in order to keep your clients long-term plus successfully increase your customer base. Provides a model of the typical consumer to use in soliciting new customers and includes examples from Burger King, Seagram's, Miller Brewing, Warner-Lambert--companies that are thriving by applying this latest marketing strategy. - from Amzon

Number of Copies