Higher Profits Through Customer Lock-In

Type

Book

Authors

Joachim Buschken

ISBN 10

0324202652

ISBN 13

9780324202656

Tags

Marketing, Customer Relations, Instruction Methods

Description

For the most part, Customer Satisfaction programs are ineffective. Companies need to strive for Customer Lock-in. Customers are locked into a company's product when the switching costs are high. This could result from the product being integrated into the companies business systems (Microsoft, SAP, etc). Thus, managers must ask themselves, "how can I increase the switching costs of my customer?" Bueschken's The Profitable Consumer is Not Satisfied, but Locked In covers different strategies for locking in customers. - from Amzon

Number of Copies