Electronic Commerce: The Strategic Perspective
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Type
Book
ISBN 10
0030265339
ISBN 13
9780030265334
Category
Unknown
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Publication Year
2015
Publisher
Pages
162
Description
This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros. - from Amzon
Number of Copies
2
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 670 | 1 | Yes | |||
Main | 672 | 2 | Yes |