Business-to-Business Marketing: A Strategic Approach

Type

Book

Authors

Michael H. Morris

Leyland Pitt

Earl Dwight Honeycutt

ISBN 10

0803959648

ISBN 13

9780803959644

Tags

Advertising, Marketing, Accounting

Description

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. - from Amzon

Number of Copies