Marketing Research
Type
Book
Authors
ISBN 10
0321014162
ISBN 13
9780321014160
Category
Unknown
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Publication Year
1997
Publisher
Pages
950
Description
For upper-level undergraduate/graduate-level courses in Marketing Research. These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues. - from Amzon
Number of Copies
1
