Marketing
Type
Book
Authors
ISBN 10
0132426110
ISBN 13
9780132426114
Category
Unknown
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Publication Year
1996
Publisher
Pages
679
Description
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans. - from Amzon
Number of Copies
1
