Cases in E-Commerce

Type

Book

Authors

Jeffrey F. Rayport

Bernard J. Jaworski

Jeffrey Rayport

ISBN 10

0072500956

ISBN 13

9780072500950

Tags

Multilevel, E-Commerce, Reference & Test Preparation, Marketing, Computer Science

Description

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors. - from Amzon

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