Marketing Research: The Impact of the Internet with Student CD ROM and InfoTrac College Edition
Type
Book
Authors
ISBN 10
0324067976
ISBN 13
9780324067972
Category
Unknown
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Publication Year
2001
Publisher
Pages
780
Description
This popular, well-respected text continues its strong managerial approach while maintaining its solid, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and overall design to both maintain and enhance its traditional high quality and enjoyable style. Extensive coverage of Internet based Marketing research has been added to provide balanced coverage of this critical topic. As a result, the new edition actively integrates technology in exercises, activities, and special feature boxes in conjunction with a dynamic Web site providing dynamic teaching and learning resources. - from Amzon
Number of Copies
1
