Annual Editions: Marketing 04/05

Type
Book
ISBN 10
0072861304 
ISBN 13
9780072861303 
Category
Unknown  [ Browse Items ]
Publication Year
2003 
Publisher
Description
The articles selected for this twenty-sixth edition of Annual Editions: Marketing, address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online - from Amzon 
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