Exploring Marketing Research
Type
Book
Authors
ISBN 10
0030262186
ISBN 13
9780030262180
Category
Unknown
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Publication Year
1999
Publisher
Pages
848
Description
This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text. - from Amzon
Number of Copies
1
