Marketing Models
Type
Book
Authors
ISBN 10
0135446449
ISBN 13
9780135446447
Category
Unknown
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Publication Year
1991
Publisher
Pages
800
Description
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology. - from Amzon
Number of Copies
1
