Marketing Models
Type
Book
Authors
ISBN 10
013545641X
ISBN 13
9780135456415
Category
Unknown
[ Browse Items ]
Publication Year
1995
Publisher
Pages
803
Description
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology. - from Amzon
Number of Copies
1
