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Page 9 of 10
Title
Authors/Editors
Publisher
Type
Copies
Leading in the Top Team: The CXO Challenge
Edition
:
1
Year
:
2008
ISBN
:
0521856329
ISBN 13
:
9780521856324
Cambridge University Press
Books
1
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Edition
:
1st
Year
:
2004
ISBN
:
1591392101
ISBN 13
:
9781591392101
Nirmalya Kumar
Harvard Business Press
Books
1
Write great ads
ISBN
:
0471507032
ISBN 13
:
9780471507031
Klein, Erica Levy
Wiley
Books
1
Sweet Spot: How to Maximize Marketing for Business Growth
Edition
:
1
Year
:
2006
ISBN
:
0470051434
ISBN 13
:
9780470051436
Arun Sinha
Wiley
Books
2
Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
Edition
:
1
Year
:
2006
ISBN
:
0471744956
ISBN 13
:
9780471744955
Roy A. Young
Allen M. Weiss
David W. Stewart
Wiley
Books
2
Does Marketing Need Reform?: Fresh Perspectives on the Future
Year
:
2006
ISBN
:
076561698X
ISBN 13
:
9780765616982
Jagdish N Sheth
Rajendra S Sisodia
Routledge
Books
1
Advertising Research: Theory and Practice
Edition
:
1st
Year
:
1996
ISBN
:
0132218135
ISBN 13
:
9780132218139
Joel J. Davis
Prentice Hall
Books
1
Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)
Edition
:
8 Sub
Year
:
1994
ISBN
:
0256122407
ISBN 13
:
9780256155532
James F. Engel
Martin R. Warshaw
Thomas C. Kinnear
Richard D Irwin
Books
1
Advertising Organizations and Publications: A Resource Guide
Edition
:
1
Year
:
2000
ISBN
:
0761912371
ISBN 13
:
9780761912378
John Philip Jones
SAGE Publications, Inc
Books
1
Win-win?: The Paradox of Value and Interests in Business Relationships
Year
:
2004
ISBN
:
1873439229
ISBN 13
:
9781873439227
Andrew Cox
Earlsgate Press
Books
1
2
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4
5
6
7
8
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