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Page 9 of 10
Title
Authors/Editors
Publisher
Type
Copies
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) Industry
Sunder
Thesis
1
Engaged Scholarship: A Guide for Organizational and Social Research
Edition
:
1
Year
:
2007
ISBN
:
019922630X
ISBN 13
:
9780199226306
Andrew H. Van de Ven
Oxford University Press
Books
1
Global Marketing and Advertising: Understanding Cultural Paradoxes
Year
:
1997
ISBN
:
0803959702
ISBN 13
:
9780803959705
Marieke de Mooij
SAGE Publications, Inc
Books
1
Data Preparation for Analytics Using SAS (SAS Press)
Year
:
2006
ISBN
:
1599940477
ISBN 13
:
9781599940472
Gerhard Svolba Ph.D.
SAS Publishing
Books
1
Customer Equity Management
Year
:
2004
ISBN
:
0131419293
ISBN 13
:
9780131419292
Roland T. Rust
Katherine N. Lemon
DAS NARAYANDAS
Wharton School Pub
Books
1
Harvard Business Review
Edition
:
Volume 85, Number 2
Year
:
2007
Journals
1
Journal of Marketing
Edition
:
Volume 67, Number 2
Year
:
2003
ISSN
:
00222429
American Marketing Association (AMA)
Journals
1
Journal of Interactive Marketing
Edition
:
Volume 25 Number 1
Year
:
2011
ISSN
:
1094-9968
John Wiley & Sons Inc
Journals
1
Marketing News
Edition
:
June
Year
:
2016
Other
1
Business logistics management
Year
:
1992
ISBN
:
0131055453
ISBN 13
:
9780131055452
Ronald H. Ballou
Prentice Hall
Books
1
2
3
4
5
6
7
8
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10