New Arrivals

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  Title Copies
Marketing News 
Edition: September 
Year: 2015 
Marketing News 
Edition: March 
Year: 2017 
Marketing News 
Edition: February 
Year: 2017 
Management Insights 
Management Insights-02 
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) Industry 
Not All Promotions are Made Equal - From the Effects of a Price War to Cross-chain Cannibalization  
Year: 2010 
ISBN 13: 9789058922380 
Product Policy (Notes and Readings) 
Year: 1992 
International Journal of Forecasting 
Edition: Vol. 22, No. 3 
Year: 2006 
ISSN: 01692070 
International Journal of Forecasting 
Edition: Vol. 22 No. 3 
Year: 2006