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Page 3 of 10
Title
Authors/Editors
Publisher
Type
Copies
Advertising Management
Edition
:
4th
Year
:
1992
ISBN
:
0130141011
ISBN 13
:
9780130141019
David A. Aaker
Rajeev Batra
John G. Myers
Prentice Hall
Books
1
GFK Marketing Intelligence Review
Edition
:
Volume 6 No. 1
Year
:
2014
The GfK Association
Journals
1
Services Marketing (Prentice Hall Series in Marketing)
Edition
:
2nd
Year
:
1991
ISBN
:
0138070660
ISBN 13
:
9780138070663
Christopher H. Lovelock
Prentice Hall
Books
1
Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)
Edition
:
2008
Year
:
2008
ISBN
:
0387725784
ISBN 13
:
9780387725789
Robert C. Blattberg
Byung-Do Kim
Scott A. Neslin
Springer
Books
1
Journal of Relationship Marketing
Edition
:
Volume 7 No. 4
Year
:
2008
The Haworth Press
Journals
1
Marketing Research
Edition
:
6th
ISBN
:
9578327404
David A. Aaker
V Kumar
George S. Day
John Wiley & Sons Inc
Books
1
The 1999 American Marketing Association International Member & Marketing Services Guide
Year
:
1998
ISBN
:
0877572461
ISBN 13
:
9780877572466
Amer Marketing Assn
Books
1
Advertising Organizations and Publications: A Resource Guide
Edition
:
1
Year
:
2000
ISBN
:
0761912371
ISBN 13
:
9780761912378
John Philip Jones
SAGE Publications, Inc
Books
1
Data Preparation for Analytics Using SAS (SAS Press)
Year
:
2006
ISBN
:
1599940477
ISBN 13
:
9781599940472
Gerhard Svolba Ph.D.
SAS Publishing
Books
1
Research for Marketing Decisions (The Prentice Hall series in marketing)
Edition
:
5 Sub
Year
:
1988
ISBN
:
0137741758
ISBN 13
:
9780137741755
Paul E. Green
Prentice Hall College Div
Books
1
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