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Author: Timothy L. Keiningham [ All ]

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  Title Copies
Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work 
Edition: 1 
Year: 2005 
ISBN: 0471743151 
ISBN 13: 9780471743156 
 2 
The Wallet Allocation Rule: Winning the Battle for Share 
Edition: 1 
Year: 2015 
ISBN: 111903731X 
ISBN 13: 9781119037316 
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