Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing)
Buy online ($)
Type
Book
ISBN 10
0256183414
ISBN 13
9780256183412
Category
Unknown
[ Browse Items ]
Publication Year
1996
Publisher
Pages
613
Description
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 11 | 1 | Yes |