Global Marketing: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing)
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Type
Book
Authors
ISBN 10
0256160511
ISBN 13
9780256160512
Category
Unknown
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Publication Year
1996
Publisher
Pages
716
Tags
Description
This text focuses on the environment of politics, finance, legal and economic regions of marketing. The text has course versatility with a three-way partition allowing instructors to construct alternative courses outlines with which to use the text. It allows a shorter markerting course going straight from the first three chapters to chapter 11; an international marketing element focussing on the local marketing and the global manegemnt sections; and an "export marketing" course derived from the text selected from the foreign entry chapters. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 795 | 1 | Yes |