Kellogg on Advertising and Media

Type

Book

Authors

ISBN 10

0470119861

ISBN 13

9780470119860

Tags

Advertising, Marketing, Accounting

Description

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. - from Amzon

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