The SAGE Handbook of Advertising

Type

Book

Authors

ISBN 10

1412918863

ISBN 13

9781412918862

Tags

Advertising, Marketing, Education & Reference, Accounting, Business

Description

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. - from Amzon

Number of Copies