Cases in Strategic Marketing

Type

Book

Authors

ISBN 10

0131192310

ISBN 13

9780131192317

Tags

Management & Leadership, Marketing

Description

A collection of strategically-oriented marketing cases. The book features multidimensional and comprehensive cases covering all marketing funtional areas, and details of real companies. Cases also consider products at stages of the product life cycle - introductory, growth and decline stages. - from Amzon

Number of Copies