Strategic Marketing Problems: Cases and Comments, 10th Edition

Type

Book

Authors

Roger Kerin

Robert Peterson

ISBN 10

0131421840

ISBN 13

9780131421844

Tags

Advertising, Marketing, Customer Relations

Description

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice. - from Amzon

Number of Copies