Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Type
Book
Authors
ISBN 10
0965711471
ISBN 13
9780965711470
Category
Unknown
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Publication Year
2006
Publisher
Pages
92
Description
Examines the current focus on measuring marketing productivity, develops a metrics "value chain," outlines findings on how marketing actions and customer assets link to product-market and financial performance, and discusses methodogical approaches and issues. - from Amzon
Number of Copies
1
