Relationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series)
Type
Book
Authors
ISBN 10
0965711498
ISBN 13
9780965711494
Category
Unknown
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Publication Year
2008
Publisher
Pages
142
Description
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics. - from Amzon
Number of Copies
2
