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Publisher:
Marketing Science Institute
[
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]
Page 1 of 3
Title
Authors/Editors
Publisher
Type
Copies
Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))
Year
:
2004
ISBN
:
0965711447
ISBN 13
:
9780965711449
Christine Moorman and Donald R. Lehmann eds.
Marketing Science Institute
Books
1
Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Year
:
2009
ISBN
:
0982387709
ISBN 13
:
9780982387702
Marketing Science Institute
Books
12
Essential Readings in Marketing (Marketing Science Institute (MSI))
Year
:
2006
ISBN
:
0965711455
ISBN 13
:
9780965711456
Leigh McAlister
Ruth Bolton
and Ross Rizley
Marketing Science Institute
Books
1
Innovation Diffusion and New Product Growth (Marketing Science Institute (MSI) Relevant Knowledge Series)
Edition
:
1
Year
:
2009
ISBN
:
0982387717
ISBN 13
:
9780982387719
Eitan Muller
Renana Peres
Vijay Mahajan
Marketing Science Institute
Books
1
Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Year
:
2006
ISBN
:
0965711471
ISBN 13
:
9780965711470
Donald R. Lehmann and David J. Reibstein
Marketing Science Institute
Books
1
Marketing Science Institute
Edition
:
Issue 3, No. 09-2003
Year
:
2003
Series
:
Working Paper Series
Marketing Science Institute
Journals
1
MSI Reports
Edition
:
Number 5, Issue 1
Year
:
2005
ISSN
:
1545-505X
Marketing Science Institute
Journals
1
MSI Reports
Edition
:
Number 7, Issue 2
Year
:
2007
ISSN
:
1545-505X
Marketing Science Institute
Journals
1
MSI Reports
Edition
:
Number 7, Issue 1
Year
:
2007
ISSN
:
1545-505X
Marketing Science Institute
Journals
1
MSI Reports
Edition
:
Number 5, Issue 4
Year
:
2005
ISSN
:
1545-505X
Marketing Science Institute
Journals
1
1
2
3