Marketing Management: Cases for Creative Problem Solving

Type

Book

Authors

Laurence Weinstein

Madan Annavarjula

ISBN 10

0324027370

ISBN 13

9780324027372

Tags

Commerce, Decision-Making & Problem Solving, Management, Marketing

Description

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level. - from Amzon

Number of Copies