Cases in International Marketing (2nd Edition)
Type
Book
Authors
ISBN 10
0130374741
ISBN 13
9780130374745
Category
Unknown
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Publication Year
1994
Publisher
Pages
461
Description
For senior/graduate-level courses. This volume offers a collection of cases that are multinational in scope, describe actual situations, and illustrate a broad array of timely, complex issues faced by global marketers as they take their products and services into new nations and cultures. - from Amzon
Number of Copies
1
