Managing the New Product Development Process: Cases and Notes

Type

Book

Authors

Robert J. Dolan

ISBN 10

0201526271

ISBN 13

9780201526271

Tags

Management Science, Economics, Business Development, Management

Description

The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making. - from Amzon

Number of Copies