New Products Management

Type

Book

Authors

C. Merle Crawford

C. Anthony Di Benedetto

ISBN 10

0072471638

ISBN 13

9780072471632

Tags

Management, Advertising, Marketing, Accounting, Reference & Test Preparation, Economics, Business Development

Description

NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project. - from Amzon

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