Preface to Marketing Management with PowerWeb

Type

Book

Authors

J. Paul Peter

Jr, James H Donnelly

ISBN 10

0072834811

ISBN 13

9780072834819

Tags

Management, Marketing

Description

Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. - from Amzon

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