Essentials of Marketing Research, 2nd Edition

Type

Book

Authors

V. Kumar

David A. Aaker

George S. Day

ISBN 10

047141235X

ISBN 13

9780471412359

Tags

Management & Leadership, Research, Sales & Selling, Marketing, Sales

Description

Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in various marketing applications is presented. - from Amzon

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