Employee Research: How to Increase Employee Involvement Through Consultation (Market Research in Practice)
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Type
Book
Authors
ISBN 10
0749445408
ISBN 13
9780749445409
Category
Unknown
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Publication Year
2006
Publisher
Pages
209
Description
As marketing research in the consumer field has evolved into consumer insight, so this book points the way to the concept of employee insight: a more holistic perspective of employees, the information that they hold and is held about them. It seeks to place the implementation of employee surveys in this broader context for the benefit of business managers including HR practitioners. In addition it introduces marketing research practitioners to the broader, organizational context in which their skills and expertise can play an influential role. From a perspective of a professional market researcher, Employee Research highlights best practice in the conduct of employee research, both qualitative and quantitative, and also examines interrelationships with customers--placing the use of research in a broader context of communication and consultation. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 646 | 1 | Yes |