Contemporary Marketing Research
Type
Book
Authors
ISBN 10
0538885076
ISBN 13
9780538885072
Category
Unknown
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Publication Year
1998
Publisher
Pages
780
Description
This comprehensive text takes a strong managerial approach to teaching marketing research skills and concepts while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and design to maintain and enhance its traditionally high quality and enjoyable style. Contemporary Marketing Research contains strong technology and Internet coverage, both within the text and at a dedicated instructor/student web site (mcdaniel.swcollege.com) which provides dynamic teaching and learning resources with a strong technology dimension. With this text, students learn now only how to conduct marketing research, but also how to use and interpret resulting information within any marketing job. - from Amzon
Number of Copies
1
