Marketing Research Essentials
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Type
Book
Authors
ISBN 10
0471448451
ISBN 13
9780471448457
Category
Unknown
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Publication Year
2003
Publisher
Pages
480
Tags
Description
"Marketing Research Essentials, 4th Edition" is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information. - from Amzon
Number of Copies
2
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 680 | 1 | Yes | |||
Main | 733 | 2 | Yes |