Product Management (Mcgraw Hill/Irwin Series in Marketing)
Type
Book
Authors
ISBN 10
0256214395
ISBN 13
9780256214390
Category
Unknown
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Publication Year
1996
Publisher
Pages
460
Description
Product Management, 2/e is a text made for the future, or current, product manager. This book is not purely academic, but also integrates practical results from academic research that are not readily available to practicing managers. This meticulously updated text will prove to be a market leader. Lehmann differs from our 1997 edition of Crawford's New Products Management in that Lehmann focuses on managing existing products and Crawford focuses on new products. - from Amzon
Number of Copies
1
