Essentials of Marketing Research (Mcgraw Hill/Irwin Series in Marketing)
Type
Book
Authors
ISBN 10
0256081123
ISBN 13
9780256081121
Category
Unknown
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Publication Year
1993
Publisher
Pages
752
Description
Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data. - from Amzon
Number of Copies
1
