Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)
Type
Book
Authors
ISBN 10
0324200447
ISBN 13
9780324200447
Category
Unknown
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Publication Year
2004
Publisher
Pages
640
Description
Voice of the Expert! Marketing Principles and Best Practices, 3e combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation. This new edition has integrated an environmental framework throughout. - from Amzon
Number of Copies
1
