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Publisher: Prentice Hall [ All ]

Page 8 of 8

  Title Copies
Strategic Brand Management, Second Edition 
Edition: 2 
Year: 2002 
ISBN: 0130411507 
ISBN 13: 9780130411501 
 2 
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
Edition: 1st 
Year: 1997 
ISBN: 0131201158 
ISBN 13: 9780131201156 
 1 
Strategic Marketing Problems: Cases and Comments, 10th Edition 
Edition: 10 
Year: 2003 
ISBN: 0131421840 
ISBN 13: 9780131421844 
 1 
Test Item File for Marketing Research: An Applied Orientation 
Year: 1993 
ISBN: 0135553849 
ISBN 13: 9780135553848 
 1 
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