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Author: Roger Kerin [ All ]

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  Title Copies
Journal of Marketing 
Edition: Volume 52, Number 1 
Volume: 52 (1) 
Year: 1988 
ISSN: 0022-2429 
Review Copy 
Edition: 9Rev Ed 
ISBN: 0130284211 
ISBN 13: 9780130284211 
Strategic Marketing Problems: Cases and Comments, 10th Edition 
Edition: 10 
Year: 2003 
ISBN: 0131421840 
ISBN 13: 9780131421844