New Arrivals

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  Title Copies
Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact 
Edition: 1 
Year: 2006 
ISBN: 0471744956 
ISBN 13: 9780471744955 
Breakthrough marketing plans 
ISBN: 0230607578 
ISBN 13: 9780230607576 
Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work 
Edition: 1 
Year: 2005 
ISBN: 0471743151 
ISBN 13: 9780471743156 
Instructor's Manual with Video Guide to Accompany Marketing Research Essentials 
Year: 1995 
ISBN: 0314049290 
The role of statistics in business and industry 
ISBN: 047121874X 
ISBN 13: 9780471218746 
Ageless Marketing Strategies for Reaching the Hearts and Minds of the New Customer Majority 
Year: 2015 
ISBN: 0793177553 
ISBN 13: 9780793177554 
Gimme! The Human Nature of Successful Marketing 
Edition: 1 
Year: 2007 
ISBN: 047010029X 
ISBN 13: 9780470100295 
Journal of Business Research  
Edition: Volume 49 Number 2 
Year: 2000 
ISSN: 0148-2963 
Journal of Marketing Research 
Edition: Volume 21 Number 4 
Year: 1984 
ISSN: 0022-2437 
Applied Multivariate Statistical Analysis 
Edition: 3rd 
Year: 1992 
ISBN: 0130417734 
ISBN 13: 9780130417732